Best website to sell puppies – Updated list of 2023

Selling puppies is a fulfilling, satisfying, and heart-warming business. Knowing that you are playing your role in giving puppies a home that they will fill with their love and goofiness is a joy that can’t be expressed in words. However, it is important to ensure that you use the right channels to sell puppies so that you don’t fall for malpractice and unreliable buyers.

When it comes to finding the right home for puppies, the digital age offers a myriad of platforms that make this process easier and more effective. As we step into 2024, several websites have distinguished themselves as the go-to destinations for selling puppies. We have shortlisted the top websites based on various considerations and we feel this list will help you make the correct choice. Read on!

1. American Kennel Club (AKC) Marketplace

The American Kennel Club, a cornerstone in the dog world, offers a trusted platform for breeders: the AKC Marketplace. This site is particularly renowned for its focus on purebred dogs and its commitment to ethical breeding practices.

Key Features

Breed-Specific Listings: Allows breeders to list puppies by specific breeds, which is ideal for potential buyers looking for purebreds.

Educational Resources: Offers extensive resources about dog breeds, health, training, and care.

Reputation: AKC's long-standing reputation adds credibility to the listings.


High trust factor due to AKC’s reputation

Access to a large audience of dog enthusiasts

Emphasis on ethical breeding and dog welfare


Mostly limited to purebred dogs

Listing fees may apply

2. GoodDog

GoodDog is rapidly becoming a favorite for its rigorous screening of breeders, ensuring that only responsible and ethical breeders can list their puppies.

Key Features

Screening Process: A thorough screening process for breeders to maintain high standards.

User-Friendly Interface: Easy-to-navigate website for both breeders and buyers.

Support System: Provides support for health testing and other breeder services.


Strong emphasis on ethical breeding

Support and resources for breeders

Good user experience for sellers and buyers


The screening process might be lengthy

Limited to breeders who meet their specific criteria

3. Petfinder

Petfinder is a popular platform known for its role in promoting pet adoption, but it’s also a viable option for breeders to list puppies.

Key Features

Wide Reach: A large audience looking to adopt pets.

Adoption-Focused: Emphasizes the adoption of pets, including puppies.

Educational Content: Provides resources on pet care and adoption.


Large audience reach

Supports a noble cause of pet adoption

Easy to list and manage postings


More adoption-focused, less on sales

Might not be the first choice for purebred breeders

4. PuppyNext

A newer entrant into the market, PuppyNext, is gaining popularity for its user-friendly approach and a wide range of listings.

Key Features

Diverse Listings: Offers listings for a variety of dog breeds.

Easy Listing Process: Simplified process for listing puppies.

Interactive Platform: Engaging interface for an improved user experience.


No breed restrictions

User-friendly for both sellers and buyers

Growing platform with increasing visibility


Relatively new, so may have a smaller audience


Formerly known as PuppyFind, is a popular platform for a wide range of puppy listings, from purebreds to mixed breeds.

Key Features

Broad Listings: Features a wide variety of breeds.

Search Filters: Powerful search tools with numerous filters.

Breeder Profiles: Detailed profiles for breeders.


High-traffic site with a wide audience

Flexibility in listing various breeds

Useful tools for buyers to find the right match


The site has faced criticism over screening processes in the past

Mixed reviews regarding user experience

6. Social Media

It is important to note that even social media is an excellent channel to sell puppies and dogs through reputed breeders. Facebook and Instagram, particularly, have surfaced as leaders in this category thanks to the multiple powerful tools they provide to business owners.

The biggest reason why you should consider these platforms is that they offer the advantage of direct communication with the potential buyer.


Direct engagement with a wider audience

Free to use with options for paid promotions


Requires constant engagement and content creation

Less targeted than dedicated puppy-selling platforms


If you want to ensure that you sell puppies to rightful owners who will take good care of them and provide them with a great & happy life, you should scrutinize the platform you choose very carefully. We hope this guide helps you with just that. If you have any queries or concerns regarding the same, please feel free to get in touch with us.

Azad Shaikh
Azad Shaikh

Father, Founder (of BreederSpot), Blogger, and Youtuber.